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Custom Smart Website case study

Il Cammino del Vento turns a walking route into a connected public and owner experience.

Built for Stalettì, Calabria, the platform combines a visitor-facing route, a starting point and six official stages, maps, weather and local context, public project communication, and a controlled owner workspace. This is a separately scoped custom engagement—not standard automated Smart Website output.

Explore the live websiteReview all proof
  • Current product evidence
  • Public UI + Admin UI
  • Separately scoped Custom Scope
LocationStalettì · Calabria
Route modelStarting point + six stages
Product classCustom Scope
Owner modelGoverned operations

Why custom scope

The project needed more than a polished marketing website.

The experience has to guide visitors across a real territory, explain a civic initiative, maintain structured route content, and give authorized owners a safe way to operate the website after launch.

01
Public experience

A visitor-facing digital companion

The public website brings together the starting point, six official stages, route guidance, maps, weather, practical context, multilingual content, and clear visitor actions.

  • Starting point + six stages
  • Maps and guidance
  • Multilingual experience
02
Owner experience

A controlled website operating surface

Authorized owners can use the Admin UI to work with pages, route content, media, review items, and the website assistant while keeping changes explicit and owner controlled.

  • Pages and route
  • Guided assistance
  • Explicit owner control
03
Governed delivery

Structured product and release discipline

The custom platform is supported by structured content, source control, automated checks, reviewed changes, and controlled releases rather than disconnected page edits.

  • Structured content
  • Reviewed changes
  • Release checks

Current product proof

Current Public UI and Admin UI—not placeholder mockups.

The public views show the current visitor-facing experience. The Admin view shows the owner-facing operating surface used to review and manage the website.

Public UICurrent visitor experience
Public UIRoute and guidance
Public UIProject context
Admin UIOwner operating surface

Truthful proof boundary: these screenshots demonstrate the current Il Cammino custom engagement. They do not represent ordinary output from the standard Smart Website offer.

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One connected product

It serves visitors, the community, and the owner from one website.

Il Cammino del Vento works as a visitor companion, a civic project platform, and an owner-operated digital product at the same time.

  1. 01

    Visitor companion

    Route, stages, maps, weather, and place-based guidance help visitors understand the experience before and during their journey.

    • Plan the visit
    • Follow the route
    • Understand the place
  2. 02

    Civic project platform

    The same website communicates project status, priorities, updates, support, stakeholders, and public participation without splitting the initiative across separate sites.

    • Project status
    • Public trust
    • Community participation
  3. 03

    Owner operating system

    The Admin UI gives the owner one governed place to review the website, manage accepted content areas, and improve the public experience over time.

    • Owner workspace
    • Controlled changes
    • Continuous improvement

Why it is custom

The operational model justifies the custom scope.

Custom scope is appropriate when the website must support unique data, real-world journeys, multiple audiences, owner operations, and controlled ongoing change.

Custom product capabilitiesSubject-specific experience and operations
Custom Scope
  1. 01

    One starting point and six official stages

    The public route model reflects the real visitor journey: a defined starting point followed by six official stages, with structured content and practical context for each.

    • Official route model
    • Stage guidance
    • Structured content
  2. 02

    Place-aware public experience

    Maps, weather, route context, local information, and visitor actions work together as one subject-specific experience rather than generic tourism page blocks.

    • Maps
    • Weather context
    • Visitor actions
  3. 03

    Controlled content operations

    Public content and owner tools are connected through governed data and explicit operating boundaries so the website can evolve without becoming an uncontrolled CMS project.

    • Governed data
    • Owner boundaries
    • Safe evolution
Governed operating modelContent, review, release, improvement
Owner controlled
  1. 01

    Structured content remains authoritative.

    Route, stage, project, practical, and public information stay connected to explicit content structures rather than isolated page edits.

  2. 02

    Changes remain reviewable.

    Source control, review items, and automated checks make changes visible before they become part of the released website.

  3. 03

    Owners retain operating control.

    The Admin UI supports accepted content work while keeping publication and wider product changes explicit and controlled.

  4. 04

    Improvement remains a governed process.

    The public experience can evolve through reviewed changes and controlled releases instead of becoming an uncontrolled CMS project.

Boundary: the Admin UI and governed delivery model support this specific custom engagement. They do not become automatic standard Smart Website entitlement.

Custom Scope boundary

Il Cammino proves its own connected digital product—not ordinary standard output.

A custom engagement is appropriate when unique data, real-world journeys, multiple audiences, owner operations, and governed ongoing change exceed the standard reusable Smart Website foundation.

  • Separately scoped
  • Current evidence
  • Owner controlled
Discuss a custom projectExplore Il Cammino